Challenges of Turf Supplies Business

The business world is a tough yet rewarding place. Like many other things in life, having an income is a basic necessity. There are hundreds of things you will encounter in business; some are valuable and some priceless. Although not everyone succeeds in business ventures still many take their chances. This is particularly true in the turf (lawn, grass) growing business. In the US alone it is estimated to range between 300-500 million in annual revenue. Still, there are a lot of challenges rising in the turf supplies business. Here are the lists:

1. Hiring and Retaining Good Employees
Growing lawns is no easy job. Many companies can easily hire employees for high supplies, let’s say marketing firms or education, but not the turf industry. Year after year, less and less people are considering this job as their career option. From managers to the field workers, local or foreign workers are in short supply.

The problem lies in adjusting to wages which have been in a plateau for a long time. Another reason is the type of job, on-demand or temporary, which makes it more difficult to sustain good employees. As a result of the high demands of employees, some business owners opt for foreign workers but have to consider waiting for their work visas for a long time; thus, halting the growth of businesses. Whether the question is over foreign workers or local, there’s no doubt that business owners spend more time than they’d like on recruitment and maintenance rather than their own business growth.

2. Competition from Synthetic products and unregistered companies
Competition is certain and unavoidable. It makes sure businesses are on their toes, and ensure customers have various in-demand options and keeps pricing at bay. But that’s only if you’re competing against prominent, licensed organizations.
Regrettably, in most markets across the turf industry, there are unregistered companies that may not have any expertise in the area. The fact is that the turf business requires experience, skill, and excellent customer service. Many of these unregistered companies are cheaper than hiring professionals, but the quality of work is sub-standard.
Not only are synthetic turf gaining popularity today, but they are also even easier to maintain. Artificial turf now shares a significant portion in the market. They are commonly used on sports fields where low maintenance is required and the quality of the material is well preserved.

3. Government standards
The turf business is facing many regulations that affect the equipment used. The materials in their lawn care products, and the benefits they provide to employees. Using the proper leaf blowers and fertilizer, avoiding certain pesticides, health insurance issues…these are just a few considerations. Let’s face it, ordinances are something all businesses must deal with. They are rarely helpful, sometimes irrelevant, and often expensive.

4. Productive Marketing
Turf supplies are the type of business that can be sensitive to economic fluctuations. Many homeowners consider it an extravagance, not a necessity. That’s why a good marketing strategy is valuable. Make sure to hire employees that will be responsible for answering calls and e-mails.

You might wonder it’s sufficient to perfectly manicure lawns or create grand landscapes, but it’s not, especially in ambitious markets. If you want to improve your sales, you have to be well-known and make sure possible customers recognise your work.

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